White
label software and services are a great way for agencies or businesses to
expand their offering. This, in turn, can lead to increases in revenue and
profits, as well as the opportunity to bring in new clients.
Agencies that use white label products just need to focus on
selling and marketing the product; the white label provider does the legwork of
completing the task or developing the software. This means white label products
are a great opportunity for sales-orientated businesses.
If you are thinking about reselling software or services,
you’ll be pleased to know there are plenty of white label business
opportunities out there. In this article, we’ll introduce you to white labeling
and show you some of the best white label software and services you can use in
your business.
What does White Label mean?
There are two types of white label products we’ll discuss in
this article: white-label software and white label services.
What are White Label Software and Services?
White label software is software that is sold unbranded to a
reseller. The reseller adds their own branding and then sells access to the
platform as if they developed it. Clients have no way of knowing this isn’t the
case.
Common white label software includes web and app design
programs, as well as marketing tools used for lead generation and reporting. In
general, it is cheap for a reseller to use white label software as they don’t
have to spend money on developing the program.
White label software works for all parties involved. The
developer gets more clients for a product it has already created, the reseller
gets to offer more services to their clients, and the client gets all the
benefits of the software.
What Type of Business Can Use White Label Products?
White label providers are generally flexible about how
businesses use their products.
Depending on the service, they can be used for one-off
projects or for longer-term help. Here are some ways you could use white label
products.
Agencies that Want to Provide More Services to Clients
White labeling is commonly used by agencies that want to
provide more services to clients. As the agency has already done the hard part
of signing up the client, it can bring in more revenue by offering additional
services.
For example, a WordPress developer may decide that it wants
to offer app building services to clients. The client already trusts the agency
due to the work it has done on their website, so there is a good chance the
client would be interested in a mobile app from the developer. This could be a
good revenue boost for the agency.
However, the agency may not have expertise in app building.
Or it may have the expertise but not the time to commit to offering the
service. In this case, it could use an app builder to take care of the work.
Companies that Need to Fulfill a Specific Client Request
Another example of when white labeling comes in handy is
when it is used to fulfill specific client requests. Imagine you are a content
agency, and your client asks if you can produce a series of YouTube explainer
videos for them.
While you could turn the request down, this would see you
miss out on revenue. It also risks upsetting the client as they will have to go
through the work of finding a new agency to do the task. If they do this, there
is also the danger the client will drop you for the other agency if they like
its work.
In many cases, it will be much better to fulfill the request
for the client. However, hiring someone for the job can be costly and time-consuming.
A better option could be to use a white label video production company to
create the videos for you.
This will allow you to sell the service to the client as if
it was your own. There is no way to know that you used the third-party
provider.
Businesses Based Entirely on White Label Products
It is also possible to set up a business based entirely on
reselling white label products. This could be a good idea if you have strong
sales skills and contacts and would rather focus on the development side of
building a business. Some white labelers offer ‘agency in a box’ solutions that
take care of almost everything for you.
Benefits of White Labeling
Using white label software and services has many benefits.
Here are some of them:
Increased Revenue
The first benefit of white labeling is that the more
services you can offer to clients, the more you can charge each of them. By
upselling to existing clients, you will increase the amount of revenue your
business can bring in with without having to go through the difficult process
of bringing in new clients.
Higher Profits
Most white label providers make it easy for businesses to
resell their offerings at a profit due to their low costs. This is usually made
possible by economies of scale or being located in places with a lower cost of
living.
More Clients
By offering more services, you open up new sales
possibilities. For example, if you only offer SEO services, then only companies
looking for help with SEO will want to work with you.
However, if you offer SEO, app building, content creation,
and website management, you can target companies that want any of these
individual services or a mixture of all of them. This can lead to a higher
number of clients and more revenue.
Save Time
It is also possible to use white label software and services
to reduce your workload without offering any new services. If your business
specializes in social media marketing, there is nothing stopping you from
switching to a social media management white labeler and using the time saved
to work on other parts of your business.
The Most Important Factor to Consider When White Labeling
The most important thing to remember when white labeling, is
that you are responsible for the quality of the final product. This is great
news when things go well as your client will give you all the credit for the
work produced by the white label service or software provider.
However, if the product is low-quality the client will blame
you. It is therefore important to have a clear way of knowing the quality of
the white label provider.
There are many ways you could this. For example, look at
reviews online or try to find other companies that are using the product and
speak to them. This could, however, be difficult as many companies that use
white label products will not want others to know.
Perhaps the best way to gauge the quality of a white label
provider is to test it out. When it comes to software, many white labelers will
provide limited free-trials or money-back guarantees you can use to test how
effective the product is. If you like the product, you can then pay for the
full version.
Things are a little trickier with white label services as
the only way to really get to know the quality they provide is to use the
service. Because of this, it could be a good idea to create a test task and ask
the white labeler to complete the task. If you like the results then great. If not,
you can try a different service provider.
The downside to this is that unless the company offers a
free trial, you will have to pay for the service. However, losing a little bit
of money on a poor trial project is likely to be a preferable outcome to the
reputational damage that would come with using the service for a client and
delivering a low-quality final product.
White Label Business Opportunities
There are plenty of options for companies looking for white
label business opportunities. In the next section, we will define some of the
popular ways you can use white label products and give examples of companies
you can use.
White Label App Building
Mobile is increasingly important for many businesses.
According to B2B ratings and review firm Clutch, over 55 percent of small
Millennial-owned businesses have a mobile app. Additionally, 42 percent of
small businesses owned by those in Generation X have apps. That’s a lot of
companies with apps.
This means it is quite likely that companies you work with
will, at some point, want to create a mobile app. However, building an app
requires a unique set of skills. If you don’t have an app-building expert at
your company, it is hard to offer this service.
Unless of course, you utilize a white label app builder.
White Label Appointment Scheduling App
Appointment Scheduling is one of the fastest growing
software segments as companies try to automate the way they schedule and manage
their customer bookings.
Bookafy is a leader in online appointment booking, and they
launched a reseller program in 2019 that allows other companies to white label
or private label Bookafy software. The Private Label program allows you to
essentially have your own booking platform to offer your clients while having a
huge revenue stream opportunity… without having to write a single line of code.
Bookafy operates on a licensing model or revenue share
model. More information can be found here: Bookafy’s White Label Reseller
Program
Drag and Drop App Builder: AppInstitute
AppInstitute provides a white-label app builder businesses
and agencies can use to build apps for their clients. The drag and drop app
builder makes it easy for anyone to build an app. The dashboard is unbranded so
clients can view the app and make changes within the app builder.
The app builder is competitively priced, making it possible
for companies which offer app building as a service to make a profit. It also
requires zero tech skills or coding ability.
Additionally, AppInstitute gives companies that use the
service access to a ton of material to help them attract new clients. This
includes sales materials like infographics and promotional videos that discuss
the benefits of apps.
Getting started with the AppInstitute reseller program is
easy; just get in touch with a member of the team.
Set-up occurs within a day, meaning your business can be
ready as soon as you need it to be. AppInstitute even provides four hours of
one-to-one training as well as support via phone, email, and live chat.
To find out more about the AppInstitute reseller program,
follow this link.
White Label Website Development
Like mobile apps, a significant number of businesses have
websites. This can provide great opportunities for companies able to offer
website building solutions.
It’s possible to use white label services and software to
take care of the entire process of building websites. This is a great option
for agencies that want to offer website management as part of the services they
provide or for businesses that want to specialize in website development.
When getting started you’ll need one of two options. The
first option is to hire a white label service provider that takes care of the
entire website building process for you.
The second option is to use white-label software to build
the website yourself. In this case, you’ll need a hosting service and a way to
design a website.
You may also want to work with designers and writers to
produce the content for the website. However, we will cover both these options
in other parts of this article.
Website Hosting: Flywheel
Flywheel is a web host provider that offers a white label
hosting option. If you want to use the white label service, you will have to
sign up to either the freelancer plan which allows you to host up to ten websites
or the agency plan which allows unlimited websites.
White
label services come as an add-on on top of the regular package.
The white label option comes with features, including
customized client subscriptions that allow you to create service packages and
bill clients. You can do this on a one-off basis or charge them monthly,
quarterly, or annually. Flywheel will even send out invoices with your own
branding.
Website Design Software: DashClicks
DashClicks offers a variety of marketing software solutions,
one of which is a website design product targeted at agencies.
The company claims its drag-and-drop website builder is easy
to use, which makes it possible for both agencies without a lot of experience
in web design and inexperienced clients to design websites.
The dashboard DashClicks provides can be customized with
your company’s branding, and it is hosted on a custom domain name. This means
it appears as if it comes from your business so your clients can access and
make changes to their website without knowing they are using a third-party
solution.
As well as access to the drag-and-drop website builder,
DashClicks clients get an assigned project manager and access to real-time
reporting metrics.
eCommerce Website: 3dcart
3dcart is an all-in-one eCommerce platform that offers a
white label website builder solution. Their white label reseller program has
been developed with webmasters, designers, marketing agencies and merchant
payment providers in mind. Getting started is free and only requires a simple
application process, plus a generous 6 free months offer to help you, onboard
new clients, on their platform.
The white label option includes all the features of 3dcart
and allows you to quickly customize the eCommerce platform control panel to
your own brand. You can start reselling 3dcart and promoting it as your own
eCommerce solution, set up your own pricing and pay 3dcart under 25% of their
advertised plans.
Website Design Service: White Label Agency
The White Label Agency is a WordPress development service
that can help companies build websites for clients.
They provide solutions for everything from one-off projects
to renting out a full-time website developer.
As a white labeler, any products the agency produces are
fully unbranded. Agencies or businesses that choose to use White Label Agencies
are assigned an account manager to ensure the project runs smoothly.
White Label Website Builder: Weblium
Weblium White Label Agency is a website builder with the
Weblium engine under the hood but with your branding that you can use to create
sites for your clients.
Website building at Weblium platform is seamless and fast
because you have a lot of ready-made templates to choose from and AI Design
Supervisor, which automatically corrects your design mistakes. In other words,
it’s a tool that can help web design agencies make money with little effort and
scale their businesses.
White Label SEO
SEO is an important product offered by many digital
marketing agencies. Because of this, SEO products are common in the world of
white labeling.
SEO agencies can white label many different parts of the SEO
process. There are solutions for auditing software, products that help with
on-page and off-page SEO, link building, and more. Like website creation, SEO
white label products come in both software and service forms.
SEO All-in-One: SEO Reseller
SEO Reseller provides a range of SEO services for
businesses. Its solution is comprehensive and covers everything, including:
• Website
audits
• Keyword
research
• On-page
optimization
• Organic
link acquisition
• Lead
Tracking
The company offers three different packages you can choose
from depending on your needs. Like many white label companies on this list, SEO
Reseller also provides plenty of marketing resources businesses can use to
build sales.
SEO Reports: Woorank
WooRank is an SEO tool you can use to create SEO reports,
including site audits, keyword research, and competitor analysis. The tools are
easy to use and provide plenty of information that can help agencies with their
SEO strategy.
The white label aspect of the tool is that all the reports
and data can be rebranded with your business or agency’s information. You can
then send these PDFs to clients or prospects to view the reports with your
information on it.
SEO Reports: Netpeak Spider
Netpeak Spider is an SEO crawler for regular SEO auditing,
quick issues search, system analysis, and website parsing. Using this tool,
you’re able to export a report with SEO audits in the PDF format to show to
your clients or colleagues, etc, where you can add your own logo and necessary
contact details in just a few clicks.
Before creating a branded PDF report, Netpeak Spider will
check the websites or the pack with URLs for SEO issues (broken links,
redirects, duplicate content, and other problems that may harm your website
ranking), it also possible to custom what type of issues you want to export in
the branded report.
Link Building: PageOnePower
Link building is hugely important to SEO strategy. However,
it can also be difficult and time-consuming.
PageOnePower is an agency that takes care of link building
for agencies so they can focus on other parts of SEO or marketing. PageOnePower
charges per link and it creates and publishes content only on what it calls
‘reputable third-party websites.’ In theory, this should improve the ranking of
the client’s website.
Before getting started, PageOnePower will check your website
has content that it is suitable for third party websites to link back to. If
you don’t have anything of a high enough quality, it can work with you to
create linkable onsite content.
Local SEO: Workify
Workify offers three white label SEO services, one of which
is local SEO. Workify says its local SEO product tackles Google My Business
Signals, backlinks, on-page SEO, citations, and reviews.
It also offers rank tracking for up to five keywords,
competitor tracking, weekly reporting, a Google My Business report, and
auditing.
White Label Sales and Marketing
As well as SEO marketing services, there are plenty of white
label companies that provide other types of marketing service. Here is a look
at two of them.
White Label PPC: Invisible PPC
Invisible PPC is a company that offers white label PPC (Pay
Per Click) ad management. It runs campaigns on Google Ads, YouTube, Gmail,
Bing, and more.
The company offers a monthly management package that
includes setting up the account as well as keyword research, creating the ads,
and automated reports. It also offers a reporting dashboard.
The company offers extras, including PPC landing page design
and sales proposals companies can use when selling PPC services to leads or
clients.
All this means agencies can get the benefits of selling a
proven PPC service, while only having to deal with the client relationship.
White Label Lead Generation: Zopto
Zopto is a software tool that automates the process of
building leads on LinkedIn.
It integrates with a business’s LinkedIn Premium or Sales
Navigator account. Companies just have to filter out their ideal clients based
on categories like location, industry size, or position. Then Zopto begins to
generate leads based on this information and your desired level of engagement.
The white label version of the software lets agencies
customize Zopto’s platform with their own branding and domain. It will then
appear to clients with access to the dashboard that you built the software
in-house.
As with other white label tools, agencies can create their
own pricing when selling the product. According to Zopto, they will set up the
platform with your branding within 48 hours of you signing up to the service.
White Label Content Creation
Content creation is an important part of many marketing
strategies.
It helps with everything from SEO, to social media, lead generation,
and conversion. However, creating content can be time-consuming.
Creating content also requires specific expertise. For
example, if your business works with clients in several different industries,
you are unlikely to be able to create high-quality content about each topic.
There is also the problem that creating different types of
content requires vastly different skill sets. For example, there is a little
crossover between the skills needed to produce videos, edit images, designing
graphics, and write blog posts.
This is where white-label content creation comes in.
Businesses have many options for white label content, and there are solutions
available for everything from SEO articles to graphic design.
Here are some options companies have for creating white
label content.
Written Content: Textbroker
Textbroker provides a service that offers affordable written
content agencies can sell on to clients. You just need to sign up to the site
and then put in orders for the type of content you need. Textbroker offers blog
posts, website content, product descriptions, and more.
The service Textbroker provides can be incredibly cheap,
which means it is easy to mark up the content and sell it on to your client.
Businesses can resell Textbroker’s content in several ways.
The simplest is just to send the company orders and receive content using the
company’s API. It’s also possible to have the content automatically exported to
your client’s WordPress, Joomla, or Drupal sites straight from Textbroker.
Social Media: 99 Dollar Social
99 Dollar Social is a service that provides daily content
for Facebook and Twitter pages for $99 per month. The main service is targeted
at business owners, but they also have a reseller program for agencies.
Like the regular service, the reseller program costs $99 per
month. 99 Dollar Social uploads all the posts to an unbranded platform so
agencies can run the posts via their clients to review them. If they have any
feedback, they communicate with you, and you communicate with the team at 99
Dollar Social.
To be sure the content is suitable, 99 Dollar Social asks
you to fill in a profile questionnaire to help them find content. Getting set
up is easy, and 99 Dollar Social says you can be up and running within two to
three business days.
Design: Studio1
Studio1 is a design white-label service. Businesses that
choose to work with Studio1 hire the company’s design team and then sell on the
finished product to clients at their own margin. The company promises all its
designs are high-quality and completely original.
Before starting a project, you will have to fill in a
questionnaire, so the company knows what you need. It also offers free
revisions as long as they are in line with the original brief.
Studio1 can produce several different types of design,
including logos, eBook covers, infographics, flyers, websites, social media
banners, blog post images, and more.
Video: Ilfusion
Video is becoming more common as a type of content. Because
of this, there is a chance that clients will, at some point ask if you can
create a marketing video for them.
Unfortunately, a video has a high up-front cost that makes
it tough to get started. It also requires a specific set of skills.
Ilfusion is a video production company that offers white
label services. As a video production company, it already has the equipment and
expertise to make videos. You just need to let it know the type of project your
client wants, and it will be created for you. The great thing about the service
is it can be used for one-off videos or longer campaigns.
Wrapping Up
This article shows there are a lot of options available for
companies that want to use white labeling to offer additional services. In
fact, there are so many different software and service solutions out there it
is even possible to set up an agency run entirely using white label products.
As long as you are careful when it comes to monitoring the
quality output of the final product, white labeling can be a great way to grow
your business, for more information please visit
Software
Reller.
