Have you ever had an
amazing idea? No not like a normal cool idea, we mean like an AMAZING idea that
you just can’t wait to tell the world about!
These kind of ideas
keep you up at night, fill your phone notes with random details, and now all of
your best friends ask you to stop texting them about it because they just don’t
care.
It sounds like you
need a new audience.
Much like advertising
in a mall or on TV, you can’t browse the internet or go on social media without
seeing some sort of ad or promotion for either an idea or a product.
Specifically, Facebook ads seem to cover news feeds and constantly pop up on videos.
Facebook Ads
Facebook ads, seems
too annoying to be effective, but like TV commercials, Facebook ads really
work. Certainly, It is important that advertisers take the time to understand
why and how to best utilize all of the options available.
To point out, there
are multiple methods to promote your page and posts on Facebook. All of these
methods require spending marketing dollars and varying levels of time. Below
are a few methods that are widely used.
It is important to
note that in order to utilize any of the internal Facebook advertising tools,
you will want to verify your Facebook page. Help for this can be found here and we will be making a post on page verification later on.
Should I
Advertise On Facebook?
let’s answer one simple question. Why
should you learn about Facebook advertising? The most convincing factors that
got us into it are:
·
It is extremely effective! You will immediately see results and
analytics per post.
·
It is Cost-efficient! It is the cheapest way to currently reach
your desired target audiences.
·
Advertising is very easy to do on Facebook!
The best part is, with a little research
you will be advertising in no time!
As unbelievable as that sounds, it is
true. let’s dive into it and find out more by discussing: how do I start?
How do I start
Facebook Advertising?
Lets start with some
simple options. When you create posts on your Facebook page, sometimes you’ll
see a blue boost post button appear after you publish the post. The boost post
button allows you to quickly create a Facebook ad using the post that you just
made! Simple right?
Alternatively, you can
also follow this link which will take you to the Facebook Ad center after you select
“Create An Ad”.
If you are simply
posting on your Facebook, here is an example below of what you will see under a
new post for your page or business.
If you are a new page
owner, you may have trouble reaching a wider audience like the above picture.
You may only get 1-2 likes per post which can be discouraging, however if you
boost a few of your posts for a month it is not a bad idea.
Look at the results we
had from boosting one post on our page.
As I have shown, it is
quite easy to boost a post and get quick results. This post went for only 4
days, and the total cost amounted to under $25. The post was shared over 30
times which is great exposure for any new page.
To point out, results
for boosted posts will drastically vary based on several factors.
Strategy For Boosted Posts
·
Boost 2-3 different posts advertising the same thing with
different photos, text, and theme.
·
Equally important, select the minimum amount starting out for each
post which should be around $10 for 10 days. In other words, $1 per day for 10
days.
·
Furthermore, analysis each post’s results 3-5 days into the 10
days with the internal metrics which are free.
·
Finally, boost your best performing post with additional funds and
cancel the other two. Because, there is no need to keep the other two posts
that were not preforming as well. In other words, capitalize on your best post
by adding funds and letting it bring you more exposure!
You can repeat this process every time
you want to advertise on Facebook to maximize your reach and get the best bang
for your buck. This is the basic, do it yourself strategy.
Where Can I Find Ad Content
Here are two quick
examples of Ad creation that any business can utilize. First is the platform
called Promo. This is an amazing do it yourself platform that enables you to
create captivating and personalized videos for your social media. It does cost,
but it is worth it if you are serious about creating video based ads yourself.
The second option is a
free platform called Canva. We use Canva
for so many things! We even used them for the photos in this article. There are
thousands of stock photos you can choose from, modify and download.
The Free version will
still enable you to download pictures you create. Simply download what you make
and then go into your photo editors and crop out any white space you need to
remove for your ad if you do not want to pay for the transparent background
option.
Facebook Audience Selection
Remember, it is
important to take the time to create a new target audience for every post you
boost. The details you can provide per post are the gender, age, location, and interest
of your target audience. Once you have selected your audience, make sure your
save them under a name you will remember.
The most important
thing to realize before we get into this further is that Facebook advertising
is EASY. As a result, if you spend a little time to understand it. Anyone can
learn how to do it and anyone can master it and be successful!
Now let’s dive in more
and discuss some of the differences in boosted post features, Page promotion
features and Lead Ad Generation features.
What Are Boosted Post Features
Boosted posts on
Facebook are images, videos, or simply text that is being used to advertise or
promote something specific. Any Facebook user can promote a post if it is approved
by the verification process.
How to Choose a Facebook Audience
The algorithm in
Facebook provides some audience options based on information from your Page.
Specifically, the algorithm creates and improves your automatic audience from a
combination of details, like people near your business location or people who
have interests related to your Page.
Afterward, make sure
to review all the details of your ad. Try to choose targeted cities or local
areas with the search tool. You can pick multiple locations and even the radius
around those locations of up to 50 miles.
Make sure to choose
relevant locations to your targeted audience. For example, if you want to sell
paddle boards, you should probably target Miami, California, and Hawaii over
places like New York and Chicago.
Where To Place Facebook Ads
Placements on Facebook
represent where your ad will appear. Boosted posts are shown on the desktop
news feed, mobile news feed, Instagram news feed, Instagram stories or in
videos on either platform. The audience network placement is very important to
maximize exposure.
Ad Budget
Customization
The amount you pay to
boost your post is up to you. You can select a pre-populated budget or set a
custom amount. At a minimum, boosted posts require a budget of $1 a day and a
minimum total projected budget of $10.
Generally, your post
will reach more users based on the amount of funding. Additionally, there is a
projected target audience per boosted post that you can see as you set your
budget per post.
Lastly, you can cancel
your post at anytime and not be charged for the remaining days that you had
originally selected the post to run for.
How To Schedule
Your Ads
Set the amount of time
you want your ad to run. You can choose from a custom duration or set a custom
end date. This will not increase your budget, only spread the amount and
exposure base over a longer time period.
Simple Ad
Creation
The ad you create will
look just like the page post it’s based on. The only difference is that your ad
will appear with a Sponsored label in the top-left corner and will have a call-to-action
button in the bottom-right corner if you choose to add one.
The call-to-action
button should redirect users to a variety of locations that you can select.
This includes external websites that Facebook approves.
Access To
Insights
Finally, It would be
great if you could view the results and statistics of each add. Luckily, The
and ad
center enables you to review your results and insights and each boosted
post you make!
Finally, It would be
great if you could view the results and statistics of each add. Luckily, The
and ad center enables you to review your results and insights and each boosted
post you make!
Pause, coffee break!
Okay, continue reading.
What Are Facebook Page Ads
Simply, Facebook page
ads are similar to boosted posts except it is for the Facebook pages as a
whole. Specifically, this promotion is done by creating ads for your page that
will help you grow the awareness and visibility of your business.
Promote a page as a
quick way to reach people who are interested in your content or people who show
interest in businesses like yours. In short, click the blue promote button on
your page. Afterward, Facebook will prompt you with a few different options to
help you grow your business. The promote button options will help connect your
business to more of the people who matter to you.
As a result, make sure
to check out how your ad will appear on desktop news feed, mobile news deed and
the right-hand column on Facebook. typically, your ad will appear in all three
formats, increasing the likelihood your ad will reach your desired audience.
Depending on your
business goal, you might consider using Messenger to follow up with people who
contact you after seeing your ad.F
Minimal-step
Creation Process
First thing to
remember, Facebook will Pull images and text to create an ad for you or you can
create it yourself to your desired specifications.
Audience
Suggestions
This tool provides
some audience options based on information from your page. Facebook will create
and improve your automatic audience from a combination of details, like people
near your business location or people who have interests related to your Page.
Ad Placement
Placement on Facebook
represents where your ad will appear. Similarly, It is identical to the
placement for boosted post.
Set Your Own
Budget
Make sure to choose
how much or how little you want to spend on each ad. Unfortunately, there is
not a universal cost to promoting your Page. This is because, the amount you
pay will always depend on how many people you want to reach and how long you
want your ad to last.
Detailed
Filters
In general, you’ll
have access to more sophisticated bidding and budgeting options with the ads
create tool, accessible directly from your page.
Access To
Insights
Finally, check out how
your ad is performing every day and measure your results.
What is Lead
Generation Ads
Simply, Lead generation ads are the most
advanced option for Facebook advertising. They allow actions and processes that
we use for identifying and cultivating potential customers for a business’s
products or services.
Lead ads allow you to collect information from potential customers. This includes: names, email addresses, phone numbers and much more. At the same time, lead ads can even ask custom questions.
Lead ads allow you to collect information from potential customers. This includes: names, email addresses, phone numbers and much more. At the same time, lead ads can even ask custom questions.
Specifically, we can use lead ads to
collect sign-ups for newsletters, price estimates, follow- up calls and
business information, making them a great way to identify potential customers
and share relevant information with them in the future. Let’s discuss some of
these options for Lead Generation Ads.
Contact Forms
In any event, contact
form are one of the best features for businesses. Facebook prompts viewers on
click to fill out a short instant form that sends you their contact info.
Contact
Question Customization
Obviously, customize
the questions in your lead ad instant form to tailor it to your business.
Data Download
In general, it is best
to download your leads directly from Facebook. In addition, you can connect
your leads to a CRM like MailChimp or Salesforce
CRM Integration
Finally, connecting to
a CRM can help you download your leads faster and take real-time action on new
leads. Learn more about the benefits of using a CRM.
Facebook Ads Conclusion
Now you have a basic
understanding of boosted, promoted, and lead generation ads on Facebook. In
summary, all three are great options for expanding your reach and engagement.
For that reason, each method needs time and expertise to perfect, for more
information please visit Facebook
Advertising Strategy .
We hope this post
helps you with all of your advertising endeavors! Thanks for visiting the
Atlanta Tribe and reading about one of our Atlanta News, Atlanta Business, and
things to do in Atlanta articles!
