If you own a business, you’re selling a
product or service. Now, whether your business has been around since day dot,
or whether it's in its early years, you’ll know the importance of tapping into
the market and taking hold of your target customer. It’s what’s inevitably
going to transfer into leads, sales and ultimately, cash.
For years the traditional way of reaching your
audience was through simple marketing techniques-techniques that more than
likely didn’t involve the web. It’s all good and well, going this route, but we
can guarantee that you're not reaching half as many people as you could be if
you had an online presence. We can say this with confidence, because statistics
in 2015, show an estimated 3.2 billion people, half the world’s population, were
online, and the stats were only increasing.
Now, we, of course, don’t mean that you’ll be
able to reach everyone, but with the web as powerful as it is, you will
definitely be able to reach the vast majority-wherever they are in the world.
That’s the beauty of the web; you are no longer limited to a specific region,
you can now attract and target your customer, on a global scale. Search Engines
even have the power to advertise your company directly to an individual target
customer, through the information that they unconsciously offer the web,
regardless of where they are. The marketing opportunities are endless when you
have an online presence.
So, how do you generate an online presence?
While there are many ways, there are two simple and very effective channels,
which you should not pass up, if you are serious about targeting your customer
and making your mark in the online world. They are; SEO and content marketing.
SEO stands for Search Engine Optimisation.
What it is, is a set of rules carved out by search engines, for owners of
websites and blogs to follow, if they want their site to be recognised and
presented to the searcher. Essentially, strong SEO means that the likes of
Google, Yahoo and Bing, will favour your site, and have it rank on the first
page, when a person searches for something, in line with what you are talking
about, or offering in your content. This means more traffic, which means more
leads, sales and cash.
Think of the amount of times you searched
Google when you needed a certain product or service, needed a question answered
or needed instant information about a certain topic. Now, think of the amount
of times you clicked to the second page of the results.Yep, researches say, hardly anyone ever does. You glance over the
first page, and if your desired result does not appear there, you search with
different keywords. Think of all those poor companies, blogs and people that
are sitting on the second page, missing out on all that traffic and sales. You
don’t want to be one of those companies, blogs or people-that’s why you need SEO.
Also, having your site feature on the first
page, increases your websites trust, among searchers, giving them one more
reason to use you, instead of your competitors.
The world of SEO can be rather complex and
should be left to the tech professionals. It takes years to crack the minds of
the search engines, and there are a few incredible
SEO agencies that have successfully managed to do this, and with
their expertise, would achieve a strong SEO for your company. You will see an
extraordinary difference in traffic to your site and more importantly, revenue,
after calling on an SEO agency to take on the task for you. One company
increased their market traction by over 400%, with 100% rise in sales, after
using an SEO agency. If they could, you could, too.
While SEO is a fantastic tool, it cannot work
without content. You see, one of Google’s rules is that websites and blogs need
to have relevant, trustworthy content and copy, to successfully rank on the
first page, or at all. What Google does, is it sifts through all the content on
the web, that matches the search it’s getting, and presents its best findings
to the searcher. Trustworthy content is content that is original and not
duplicated elsewhere on the web; it should contain some links, imagery, be of a
solid word count, and so on. Content could come in the form of a blog, videos,
infographics, podcasts, newsletters, pretty much any channel that allows one to
relay information or tell a story.
Content marketing doesn’t just make SEO
possible; it contributes to generating massive leads. How? Well, if your blog,
for example, is interesting, compelling and consistently offers great
information, you’ll not only build trust with your potential customer, but
there’s a good chance that people will share your articles on social media.
And, since we’re living in the age of Facebook and Instagram (and all the
others), you can only imagine how much traction you’re going to get. According
to Kissmetrics, a reputable online marketing site, the use of social media
could easily double your traffic. Social media gets people recognising your
business and talking about it. Isn’t this the aim of the game?
Constant content, also keeps your current
customers, and potential customers informed and interested. They’ll be eager to
draw information from your site because you have compelling, relevant data.
This, in turn, creates trust and perhaps even brand loyalty.
Imagine you stayed stuck in the old ways of
marketing and failed to take advantage of the ease of reach, that the web
offers. You’d be completely missing out on all the perks- and let’s not forget;
all the potential cash!
So, ask yourself if you're reaching out to your
target customer, in line with the way the world is moving, and doing things,
these days. Are you positioning yourself in a way that’s promoting traffic and
increasing sales? In this day and age, the scary question you need to answer
is; if you’re not on the web, then do you even exist?
