Facebook Advertising Strategy

Have you ever had an amazing idea? No not like a normal cool idea, we mean like an AMAZING idea that you just can’t wait to tell the world about!

These kind of ideas keep you up at night, fill your phone notes with random details, and now all of your best friends ask you to stop texting them about it because they just don’t care.

It sounds like you need a new audience.

Much like advertising in a mall or on TV, you can’t browse the internet or go on social media without seeing some sort of ad or promotion for either an idea or a product. Specifically, Facebook ads seem to cover news feeds and constantly pop up on videos.

Facebook Ads

Facebook ads, seems too annoying to be effective, but like TV commercials, Facebook ads really work. Certainly, It is important that advertisers take the time to understand why and how to best utilize all of the options available.

To point out, there are multiple methods to promote your page and posts on Facebook. All of these methods require spending marketing dollars and varying levels of time. Below are a few methods that are widely used.

It is important to note that in order to utilize any of the internal Facebook advertising tools, you will want to verify your Facebook page. Help for this can be found here and we will be making a post on page verification later on.

Should I Advertise On Facebook?

let’s answer one simple question. Why should you learn about Facebook advertising? The most convincing factors that got us into it are:

·         It is extremely effective! You will immediately see results and analytics per post.

·         It is Cost-efficient! It is the cheapest way to currently reach your desired target audiences.

·         Advertising is very easy to do on Facebook!

The best part is, with a little research you will be advertising in no time!

As unbelievable as that sounds, it is true. let’s dive into it and find out more by discussing: how do I start?

How do I start Facebook Advertising?

Lets start with some simple options. When you create posts on your Facebook page, sometimes you’ll see a blue boost post button appear after you publish the post. The boost post button allows you to quickly create a Facebook ad using the post that you just made! Simple right?

Alternatively, you can also follow this link which will take you to the Facebook Ad center after you select “Create An Ad”.

If you are simply posting on your Facebook, here is an example below of what you will see under a new post for your page or business. 

If you are a new page owner, you may have trouble reaching a wider audience like the above picture. You may only get 1-2 likes per post which can be discouraging, however if you boost a few of your posts for a month it is not a bad idea.

Look at the results we had from boosting one post on our page.

As I have shown, it is quite easy to boost a post and get quick results. This post went for only 4 days, and the total cost amounted to under $25. The post was shared over 30 times which is great exposure for any new page.

To point out, results for boosted posts will drastically vary based on several factors.

Strategy For Boosted Posts

·         Boost 2-3 different posts advertising the same thing with different photos, text, and theme.

·         Equally important, select the minimum amount starting out for each post which should be around $10 for 10 days. In other words, $1 per day for 10 days.

·         Furthermore, analysis each post’s results 3-5 days into the 10 days with the internal metrics which are free.

·         Finally, boost your best performing post with additional funds and cancel the other two. Because, there is no need to keep the other two posts that were not preforming as well. In other words, capitalize on your best post by adding funds and letting it bring you more exposure!

You can repeat this process every time you want to advertise on Facebook to maximize your reach and get the best bang for your buck. This is the basic, do it yourself strategy.

Where Can I Find Ad Content

Here are two quick examples of Ad creation that any business can utilize. First is the platform called Promo. This is an amazing do it yourself platform that enables you to create captivating and personalized videos for your social media. It does cost, but it is worth it if you are serious about creating video based ads yourself.

The second option is a free platform called Canva. We use Canva for so many things! We even used them for the photos in this article. There are thousands of stock photos you can choose from, modify and download.

The Free version will still enable you to download pictures you create. Simply download what you make and then go into your photo editors and crop out any white space you need to remove for your ad if you do not want to pay for the transparent background option.

Facebook Audience Selection

Remember, it is important to take the time to create a new target audience for every post you boost. The details you can provide per post are the gender, age, location, and interest of your target audience. Once you have selected your audience, make sure your save them under a name you will remember.

The most important thing to realize before we get into this further is that Facebook advertising is EASY. As a result, if you spend a little time to understand it. Anyone can learn how to do it and anyone can master it and be successful!

Now let’s dive in more and discuss some of the differences in boosted post features, Page promotion features and Lead Ad Generation features.

What Are Boosted Post Features 

Boosted posts on Facebook are images, videos, or simply text that is being used to advertise or promote something specific. Any Facebook user can promote a post if it is approved by the verification process.

How to Choose a Facebook Audience

The algorithm in Facebook provides some audience options based on information from your Page. Specifically, the algorithm creates and improves your automatic audience from a combination of details, like people near your business location or people who have interests related to your Page.

Afterward, make sure to review all the details of your ad. Try to choose targeted cities or local areas with the search tool. You can pick multiple locations and even the radius around those locations of up to 50 miles.

Make sure to choose relevant locations to your targeted audience. For example, if you want to sell paddle boards, you should probably target Miami, California, and Hawaii over places like New York and Chicago.

Where To Place Facebook Ads

Placements on Facebook represent where your ad will appear. Boosted posts are shown on the desktop news feed, mobile news feed, Instagram news feed, Instagram stories or in videos on either platform. The audience network placement is very important to maximize exposure.

Ad Budget Customization

The amount you pay to boost your post is up to you. You can select a pre-populated budget or set a custom amount. At a minimum, boosted posts require a budget of $1 a day and a minimum total projected budget of $10.

Generally, your post will reach more users based on the amount of funding. Additionally, there is a projected target audience per boosted post that you can see as you set your budget per post.

Lastly, you can cancel your post at anytime and not be charged for the remaining days that you had originally selected the post to run for.

How To Schedule Your Ads

Set the amount of time you want your ad to run. You can choose from a custom duration or set a custom end date. This will not increase your budget, only spread the amount and exposure base over a longer time period.

Simple Ad Creation

The ad you create will look just like the page post it’s based on. The only difference is that your ad will appear with a Sponsored label in the top-left corner and will have a call-to-action button in the bottom-right corner if you choose to add one.

The call-to-action button should redirect users to a variety of locations that you can select. This includes external websites that Facebook approves.

Access To Insights

Finally, It would be great if you could view the results and statistics of each add. Luckily, The and ad center enables you to review your results and insights and each boosted post you make!

Finally, It would be great if you could view the results and statistics of each add. Luckily, The and ad center enables you to review your results and insights and each boosted post you make!

Pause, coffee break! Okay, continue reading.

What Are Facebook Page Ads

Simply, Facebook page ads are similar to boosted posts except it is for the Facebook pages as a whole. Specifically, this promotion is done by creating ads for your page that will help you grow the awareness and visibility of your business.

Promote a page as a quick way to reach people who are interested in your content or people who show interest in businesses like yours. In short, click the blue promote button on your page. Afterward, Facebook will prompt you with a few different options to help you grow your business. The promote button options will help connect your business to more of the people who matter to you.

As a result, make sure to check out how your ad will appear on desktop news feed, mobile news deed and the right-hand column on Facebook. typically, your ad will appear in all three formats, increasing the likelihood your ad will reach your desired audience.

Depending on your business goal, you might consider using Messenger to follow up with people who contact you after seeing your ad.F

Minimal-step Creation Process

First thing to remember, Facebook will Pull images and text to create an ad for you or you can create it yourself to your desired specifications.

Audience Suggestions

This tool provides some audience options based on information from your page. Facebook will create and improve your automatic audience from a combination of details, like people near your business location or people who have interests related to your Page.

Ad Placement

Placement on Facebook represents where your ad will appear. Similarly, It is identical to the placement for boosted post.

Set Your Own Budget

Make sure to choose how much or how little you want to spend on each ad. Unfortunately, there is not a universal cost to promoting your Page. This is because, the amount you pay will always depend on how many people you want to reach and how long you want your ad to last.

Detailed Filters

In general, you’ll have access to more sophisticated bidding and budgeting options with the ads create tool, accessible directly from your page.

Access To Insights

Finally, check out how your ad is performing every day and measure your results.

What is Lead Generation Ads

Simply, Lead generation ads are the most advanced option for Facebook advertising. They allow actions and processes that we use for identifying and cultivating potential customers for a business’s products or services.

Lead ads allow you to collect information from potential customers. This includes: names, email addresses, phone numbers and much more. At the same time, lead ads can even ask custom questions.

Specifically, we can use lead ads to collect sign-ups for newsletters, price estimates, follow- up calls and business information, making them a great way to identify potential customers and share relevant information with them in the future. Let’s discuss some of these options for Lead Generation Ads.

Contact Forms

In any event, contact form are one of the best features for businesses. Facebook prompts viewers on click to fill out a short instant form that sends you their contact info.

Contact Question Customization

Obviously, customize the questions in your lead ad instant form to tailor it to your business.

Data Download

In general, it is best to download your leads directly from Facebook. In addition, you can connect your leads to a CRM like MailChimp or Salesforce

CRM Integration

Finally, connecting to a CRM can help you download your leads faster and take real-time action on new leads. Learn more about the benefits of using a CRM.

Facebook Ads Conclusion

Now you have a basic understanding of boosted, promoted, and lead generation ads on Facebook. In summary, all three are great options for expanding your reach and engagement. For that reason, each method needs time and expertise to perfect, for more information please visit Facebook Advertising Strategy .

We hope this post helps you with all of your advertising endeavors! Thanks for visiting the Atlanta Tribe and reading about one of our Atlanta News, Atlanta Business, and things to do in Atlanta articles!